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Case Study: How Pool Builder Marketing Generated $2M+ in Fiberglass Pool Revenue
- Nations Media Digital
- Aug 5
- 3 min read
At Nations Media, with offices in New Jersey, Pennsylvania, and Florida, we’ve been perfecting the art of pool builder marketing for over 25 years. One of our most rewarding partnerships has been with a fiberglass pool contractor who came to us with a clear goal—grow his business and dominate his local market.
In just two years of managing his Website, SEO, and PPC campaigns, the results have been remarkable:
$2 million+ in fiberglass pool revenue generated
Over 100 qualified calls and lead submissions in the last 90 days alone
Multiple weekends where he signed $250,000+ in pool installation contracts
The Challenge
When this pool builder first approached us, his online presence was minimal. His website was not ranking for key search terms, his paid ads weren’t converting, and most of his business came from word‑of‑mouth. He knew that to compete in today’s market, he needed a complete digital strategy that would bring in consistent, high‑quality leads.
Our Pool Builder Marketing Approach
From day one, we implemented a three‑pronged strategy:
1. Website Optimization for Conversions
We rebuilt his Website with a clean, modern design that showcased fiberglass pool options, past projects, and customer testimonials. Clear call‑to‑action buttons, click‑to‑call functionality, and lead forms made it easy for visitors to take the next step.
2. SEO for Local Search Domination
Our SEO work targeted high‑value keywords such as “fiberglass pool builder,” “custom pool installation,” and “pool builder marketing” in his service area. We created optimized landing pages, added internal links to relevant service offerings, and built authoritative backlinks to improve rankings.
Within months, he went from being buried on page two or three to dominating the top spots for pool builder searches in his region.
3. PPC Campaigns for Immediate Impact
To generate instant leads while SEO gained momentum, we launched a targeted PPC campaign on Google Ads. We used precise location targeting, seasonal ad scheduling, and keyword match types to attract homeowners actively searching for fiberglass pool installation.
The ads led directly to industry‑specific landing pages optimized for conversions, ensuring every click had the highest chance of becoming a paying customer.
The Results
Over the past two years, this combined pool builder marketing strategy has:
Generated over $2 million in fiberglass pool sales revenue.
Delivered more than 100 calls, lead forms, and website submissions in just the last 90 days.
Created multiple high‑volume sales weekends, including some with $250,000+ in signed contracts.
These results aren’t luck, they’re the product of consistent tracking, testing, and refining. Every element, from ad copy to page layout to keyword targeting, has been optimized to convert interest into signed deals.
Why This Worked
Specialized strategy: We understand the pool builder marketing niche and know how homeowners shop for pools.Full‑funnel approach: By managing his Website, SEO, and PPC under one roof, we ensured every channel worked together.Data‑driven decisions: We monitored every click, call, and form submission to identify what brought the highest‑value leads.
Conclusion
This case study is proof that with the right pool builder marketing strategy, even a business with minimal online presence can become a market leader.
If you’re a pool contractor looking to increase fiberglass pool sales, fill your calendar with high‑value projects, and enjoy weekends signing $250,000+ in contracts, Nations Media can make it happen.
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