Ripples of Interest to Waves of Satisfaction
The Pool Buyers Journey
Making a splash in digital marketing

The Pool Owner's Journey

For pool builders, understanding the customer journey is crucial to attracting and converting homeowners into satisfied pool owners. This journey maps out every interaction a potential client has with your pool building business, from their initial daydream of backyard luxury to the moment they dive into their completed pool.

The journey typically begins with brand awareness. A homeowner might see your stunning pool designs on social media, spot a local billboard, or hear about your services from a neighbor. This sparks their interest and leads them to explore further.

As they move through the consideration phase, they might visit your website to browse your gallery, read customer testimonials, or download a brochure about pool types and features. They could also interact with your online quote calculator or watch video tours of your completed projects.

The decision phase often involves direct contact. This could be through a form submission requesting a consultation, a phone call to ask questions, or a visit to your showroom to see materials in person. Your team's expertise and responsiveness during this phase are critical.

Post-purchase, the journey continues with the construction process, regular updates, and finally, the grand reveal of their new pool. Even after completion, the journey extends to maintenance services, warranty support, and potential referrals to friends and family.

By mapping out this journey, we can identify key touchpoints where digital marketing strategies can make the biggest impact, guiding more homeowners smoothly from initial interest to becoming delighted pool owners.