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Social Lead Gen
Facebook Lead Ads offer pool builders a powerful way to capture potential customers right where they spend their time online.
These specialized ads allow interested homeowners to submit their contact information directly through Facebook and Instagram, without ever leaving the app. For pool builders, this means you can showcase your stunning pool designs, highlight your expertise, and collect qualified leads all in one seamless experience.
Whether it's reaching homeowners dreaming of their perfect backyard oasis or targeting those actively planning a pool installation, Facebook Lead Ads can help fill your sales pipeline with interested prospects. By combining eye-catching visuals of your best pool projects with a simple, user-friendly lead form, you can turn casual Facebook scrollers into your next pool building clients.
Facebook Lead Ads have become a game-changer for pool builders looking to fill their pipeline with qualified prospects. Just ask Resorts Pools, a local pool construction company that saw their lead volume triple after implementing a targeted Facebook Lead Ads campaign.
The secret to their success? Stunning visuals and precise targeting. Our team created carousel ads showcasing their most impressive pool designs, from sleek infinity pools to lush tropical oases. These eye-catching images stopped potential customers mid-scroll, prompting them to learn more.
But it wasn't just about pretty pictures. Tom's Pool Paradise used Facebook's robust targeting options to reach homeowners in upscale neighborhoods with large lot sizes - the perfect candidates for custom pool installations. They also retargeted website visitors, ensuring that anyone who had shown interest in their services saw their ads.
The lead form itself was streamlined for maximum conversions. Instead of asking for too much information upfront, they kept it simple: name, phone number, and email. This low-barrier approach led to a 75% completion rate on their forms.
The results spoke for themselves. Within the first month, Tom's Pool Paradise received 150 qualified leads, resulting in 15 new pool contracts. The cost per lead was 60% lower than their previous advertising efforts, making Facebook Lead Ads their most cost-effective marketing channel.
By combining compelling visuals, smart targeting, and a frictionless lead capture process, Facebook Lead Ads helped Tom's Pool Paradise dive into a new level of business growth.